Malingaliro a kampani

Pofuna kugulitsa tiyi wochuluka kwambiri wa Sichuan kumsika wapadziko lonse lapansi, kugwiritsa ntchito bwino tiyi, kuonjezera ndalama za alimi a tiyi, ndikupititsa patsogolo kutchuka ndi mbiri ya Yibin kudzera kumayiko ena, Sichuan Liquor & Tea Group ndi Yibin Shuangxing Tea Industry Co. , Ltd pamodzi adayika ndalama zokwana 10 miliyoni za RMB kuti akhazikitse SICHUAN YIBIN TEA INDUSTRY IMPORT & EXPORT CO., LTD mu November 2020. Sichuan Liquor & Tea Group adayika 60%, Yibin Shuangxing Tea Industry Co., Ltd adayika 40%.

Malo opangira kampaniyi ali mumzinda wa Yibin, m'chigawo cha Sichuan, komwe ndi malo omwe amapangira tiyi wapamwamba kwambiri ku China.Ili ndi zida zambiri za tiyi wapamwamba kwambiri.Kampaniyo ili ndi 20,000 mu kuchokera ku dimba la tiyi la 800 mpaka 1200 metres, zoyambira ziwiri zopangira tiyi.Ndi malo a 15,000 masikweya mita msonkhano komanso zotulutsa pafupifupi matani 10,000 pachaka, ndiye malo opangira tiyi otumiza kunja, aukhondo kwambiri komanso ochulukirapo m'chigawo cha Sichuan.

Chitukuko cha kampani

Chitukuko cha kampaniyi: Kwa zaka zambiri, kampaniyo yagwirizana moona mtima ndi Sichuan Tea Research Institute kupanga zinthu monga "Shengxing Mingya", "Junshan Cuiming" ndi "Junshan Cuiya" pampikisano wodziwika bwino wa tiyi.Tidalandira ulemu, mu 2006, tidapambana tiyi wa "Ganlu Cup" wapamwamba kwambiri m'chigawo cha Sichuan koyamba.

Mu 2007, tinapambana mphoto yoyamba ya "Emei Cup" Famous Tea Competition.Kampaniyo imawona kufunikira kwakukulu pakuwongolera khalidwe lazinthu ndi kumanga mtundu, ndipo yadutsa motsatizana ndi "ISO9001 International Quality Management System Certification" ndi "QS" satifiketi yopanga zinthu, ndipo yapatsidwa "Advanced Quality Management Unit" nthawi zambiri."Food Safety Management System ISO22000", "OHSMS Occupational Health and Safety Management System", "Environmental Management System ISO14001";zinthu zina zafika pamiyezo ya EU.Mu 2006, idawonedwanso ngati "China Market Integrity Enterprise" ndi China Market Integrity Committee.

M'chaka chomwecho, chizindikiro cha "Shengxing" chinapatsidwa udindo wa "Yibin City Yodziwika bwino ya Trademark".Zogulitsa zamakampani zimagulitsidwa padziko lonse lapansi ndipo zimalandiridwa bwino ndi ogula.

Chikhalidwe cha kampani

Kampaniyo imatsatira filosofi yamalonda ya "kupulumuka mwa khalidwe ndi chitetezo, kuyendetsa bwino ndi kayendetsedwe ka sayansi, chitukuko ndi upainiya ndi zatsopano", ndipo zimatengera umphumphu monga cholinga chopanga mabwenzi, kutumikira makasitomala ndi kufunafuna chitukuko chofanana.

Zogulitsa zazikulu

 

Zogulitsa zazikulu: Zomwe kampaniyo imapanga ndi: tiyi wakuda/wobiriwira wotchuka, mndandanda wa Chunmee, tiyi wakuda wa Congou ndi tiyi wakuda wosweka, tiyi wa jasmine, ndi zina zambiri.

 

Kuchita malonda ndi maukonde

Mtengo wapachaka ndi pafupifupi 100 miliyoni rmb, kuchuluka kwa tiyi komwe kumatumizidwa kunja kuli pafupifupi madola 10 miliyoni, ndipo tiyi wochulukira kunja ndi pafupifupi matani 3,000.Malo opangira tiyi ali mumzinda wa Yibin, m'chigawo cha Sichuan, malo opangira tiyi wapamwamba kwambiri, akuyang'ana kwambiri kubzala tiyi, kupanga ndi kukonza tiyi kwa zaka zopitirira khumi, ndiye malo ofunikira kwambiri kupanga ndi kukonza tiyi wa Sichuan. kutumiza kunja.Zamgululi makamaka zimagulitsidwa ku Algeria, Morocco, Mauritania, Mali, Benin, Senegal, Uzbekistan, Russia, Middle East ndi mayiko ena ndi zigawo.

Pambuyo-kugulitsa utumiki

Kampaniyo ili ndi gulu lolimba la kafukufuku wazinthu zogulitsa kunja ndi chitukuko, lomwe lingasinthe mawonekedwe azinthu malinga ndi zosowa zosiyanasiyana za kasitomala;Kuti mukwaniritse cholinga cha kampani "kuchita mwapadera, kuchita bwino, kuchita bwino komanso kuchita nthawi yayitali", ndi chisankho chosapeŵeka kuwongolera lingaliro, ntchito yogwirira ntchito ndikuwonjezera kukhutira kwa ogwiritsa ntchito.

Ndipo kuchokera ku zochitika zothandiza zomwe zafotokozedwa mwachidule "kasitomala ndi ine" "mawu aliwonse ndi zochita za mbiri ya kampani, pang'onopang'ono kuti apindule ndi makasitomala" lingaliro lautumiki ili, monga chitsogozo cha ndondomeko yonse ya kampani pambuyo pa malonda.


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